What is Permanent Makeup?
Permanent Make-Up by Machine (AKA micropigmentation/microshading/nano-hairstrokes):
PMU is a method of inserting small amounts of pigment into the epidermal layer of the skin with a special type of tattoo machine and ink. It is a semi-permanent cosmetic or medical tattoo designed to:
enhance facial features such as eyebrows, eyes, and lips
provide scarification (scar camouflage)
provide scalpification (adding the appearance of hair to balding/thinning areas on the scalp)
3D Areola Reconstruction for those who have undergone a full mastectomy
Why Get Permanent Makeup?
Eyebrows are the frame of the face and the first thing a person notices when making eye contact. Many women choose to get permanent makeup for the following reasons:
They may feel self-conscious letting their partner see them without makeup (especially without brows)
They may struggle with their makeup smearing, fading, or melting
They may not like the feel of makeup
They may have acne-prone/oily/sensitive skin that is exacerbated by wearing makeup
They may not feel confident in applying brow makeup (especially when attempting to draw even and/or flattering brows)
They may have non-symmetrical brows
They may have scars they want to hide with scarification, or scars that have caused them to lose hair in the eyebrow area that they would like to make look whole again
They may have a very small eyelid area and need a faux eyebrow lift to widen the lid and also create balance, reducing a wide forehead for a more aesthetically proportionate look
They may simply not have the time or energy in applying makeup to achieve the look they want
Low maintenance - permanent makeup eyebrow tattoo can last between 1-3 years before needing a touchup
Flexibility in lifestyle - Women don’t have to limit outdoor exposure and activities, due to the fear of melting their makeup off and feeling embarrassed or insecure (i.e. going to the beach, the pool, outdoor exercise, camping/hiking, or any activity that would cause makeup to smear, fade, or melt).
Pressures in beauty standards - The pressures women face in today’s world are beyond unrealistic. Women are expected to be career-driven and raise families, all while still living up to society’s ideal beauty-image standards. It is absolutely exhausting. Most women don’t have much time in the morning to "put their face on" and still conquer the world. Permanent makeup truly offers the gift of time...that is, much less time getting ready daily. In a rush, a woman can run out of the house on her way to deal with life, and still feel confident and put together.
It’s not just for women! Many men seek out permanent makeup for brows, scar camouflage, and scalp micropigmentation.
